Played Privacy Policy

Who is responsible for your data

Played Limited is responsible for your data. Our registered address is 16 Heyworth Road, London, England, E5 8DR. We are registered as a company in England and Wales, company number 10271265.

We are the data controller of the data we collect from you. It is our responsibility to control the way your personal data is collected and the purposes for which your personal data is used.

We also act as the data processor for the data that you collect from attendees when using Played.

How we use your personal data

How is it collected?
Legal basis for processing
What we do with it
Where is it stored?
Email address
At sign up
Legitimate interest and with your consent.
  • To create a secure log-in to access your account.
  • To send essential account notifications such as a new booking alert (these can be turned on and off within your settings).
  • To provide support and answer questions via email.
  • For a regular newsletter and occasional marketing messages.
Via usage
Legitimate interest
  • To provide support (it’s nice to know who we’re speaking with!)
  • To provide support via phone and in the future to send text message notifications.
  • We display it on your public booking page – a legal requirement of any business taking payments on the internet.
  • To determine whether you should be charged VAT on your subscription.
  • Tailor messaging and language for specific countries or browsers.
  • To ensure your security.
Played’s secure database in London, UK, hosted on the Microsoft Azure Cloud.
Phone number
Business address and company number
IP and browser information

Who we share your data with and why

To provide our service we use some sub-processors (listed below). We make sure they adhere to the same standards of data protection that we do. Personal data is never sold to third parties.

We use your contact details (email, phone number) to provide you with support for using Played. It means we can respond to your questions via email or phone.
Postmark ‘powers’ all of our emails – any notifications (e.g. new booking, cancellation) from Played.
Stripe allow us to take subscription payments from you (if you’re a paying customer). We share your email address with them so that you receive invoice and refund notifications.


A cookie is a string of information that a website stores on a visitor’s computer, and that the visitor’s browser provides to the website each time the visitor returns. Played uses cookies to help Played identify and track visitors, their usage of Played website, their website access preferences and to facilitate logged in sessions. Played visitors who do not wish to have cookies placed on their computers should set their browsers to refuse cookies before using Played’s websites, with the drawback that certain features of Played’s websites may not function properly without the aid of cookies.

International data transfers and security

We take security extremely seriously and have technologies, processes and security protocols to protect against the loss or theft of personal data. Our security processes include:

  • Access Controls – we have physical, system and data access control systems in place.
  • Data Backup – we conduct regular backups of the data stored in Played.
  • Testing & Improving – we regularly test and review our security to continuously strengthen our data security systems.

We will report any breach of Personal Data, and do so as fast as we can; we aim to let people know within 24 hours.

We use external servers monitored by Microsoft Azure Cloud Platform, a world-leader in data storage and security. Access to any business account is strictly limited and a register is kept of all access. Personal information can only be partially accessed for business technical support, billing or maintenance reasons. Played has strict internal data handling policies that all employees with access to data commit too.

We will only send data outside of the European Economic Area (‘EEA’) to work with third parties who we use to deliver services to you or to comply with a legal duty. If we do transfer data outside the EEA, we will make sure that it is protected in the same way as if it were being used in the EEA. We will use one of the following safeguards to ensure that it is protected:

  • Transfer the data to a non-EEA country which has privacy laws at least as protective as those within the EEA.
  • Put in place a contract with the recipient of the data which means the recipient must protect the data to the same standards as required within the EEA, or
  • Transfer it to organisations which are part of the Privacy Shield. The Privacy Shield is a framework which sets out the standards for data to be sent between the United States and European countries. The Privacy Shield ensures that data is protected to the same standards as used within the EEA.

How long we hold your data

We keep your data only for as long as we need it. How long we need data depends on what we are using it for, whether that is to provide services to you, for our own legitimate interests (described above) or so that we can comply with the law. We will actively review the information we hold and when there is no longer a customer, legal or business need for us to hold it, we will either delete it securely or in some cases anonymise it. These principles are extended to any third party services that we share your data with.

Your rights

You are entitled to see copies of all personal data held by us and to amend, correct or delete such data. You can also limit, restrict or object to the processing of your data. You can also log in to your Played account to update the details held there under your Personal settings page.

If you gave us your consent to use your data, e.g. so that we can send you marketing emails, you can withdraw your consent.

You can object to our use of your data where we rely on our legitimate interests to do so. We explained the legitimate interests we rely in the table above under the heading ‘How we use your personal data’.

To raise any objections or to exercise any of your rights, you can send an email to us at When you get in touch, we will come back to you as soon as possible and where possible within one month. We may also ask you to verify your identity before we provide any information to you.

If Played decides to change this privacy policy, the changes will be posted on this page.

Concerns or complaints

If you have any complaints concerning Played’s processing of your personal data please email us at Please note that you have the right to lodge a complaint with the supervisory authority which is responsible for the protection of personal data in the country where you live or work, or in which you think a breach of data protection laws might have taken place.